The New York Times is one of the most storied newspapers in the United States. However, storied institutions are not immune to the change in consumer trends.
As print newspapers is nearly all but dead, The New York Times has shifted to a mostly digital platform. One of the major problems with the digital platform is it still requires a rather expensive subscription. Now, while The New York Times has seen some drop off in readership due to the digital subscription costs, it really started to see a downward spiral following the most recent election.
Up until 2016, The New York Times backed away from endorsing a political candidate. This is how most newspapers should handle political elections. It is not up to the newspaper to tell someone how to vote. It is up to the newspaper to point out the facts, without taking a side, and allow readers to make up their own minds.
However, The New York Times decide to go against the grain in 2016, endorse Hillary Clinton and openly attack Donald Trump. While the newspaper was the last major newspaper to start up on this trend, as soon as it did, it should have pulled itself from covering Mr. Trump.
Yet, it kept hammering Mr. Trump in more opinion based instead of fact based articles. Even now it continues to attack him, as if trying to double-down on its error in judgment. This has led to a mass exodus of readers. To find out more about the situation, check out the video link.